Giving Back in True R1 Fashion Every year, the R1 Concepts Toy Drive gives us a chance to give back, and this year might have been our best one yet. Hundreds of toys were collected and donated just in time for the Christmas season, all thanks to our amazing community, ambassadors, and partners who showed […]

Built for Bold. This Q50S is All About Balance and Power This week in the shop, we had a clean 2020 INFINITI Q50S come through. It already had the looks and the stance, but it was missing one key upgrade. Brakes that match the energy. Our team at R1 Concepts installed a full front and […]

A Laid-Back Celebration of Style and Performance The R1 Concepts Crew headed down to sunny San Diego, California for Autofashion VIP Fest 2025. Hosted at AleSmith Brewery, the event brought together high-end styling, detailed craftsmanship, and an atmosphere that felt relaxed and welcoming. The venue was filled with builds that combined premium styling with thoughtful […]

SEMA 2025 was one for the books, and the R1 Concepts crew showed up ready. From high-performance builds to show-stopping style, we brought the heat and the brakes to match. The R1 Booth Brought the Energy If you were lucky enough to make it out to Las Vegas this year, you probably caught our booth […]

Because brakes aren’t the only thing we know how to do When you think R1 Concepts, you probably think brakes, undercar projects, and high-performance stopping power. And you’d be absolutely right. But this week, we decided to show you another side of the shop. Rex from the R1 Crew tackled a new kind of install: […]

Meet the Ambassador We’re always drawn to enthusiasts who put their heart into every bolt, every panel, and every lap. Vince Arcelo—better known as @projecteileen—embodies that energy in full. His 2003 BMW E46, transformed into a wide-bodied Rocket Bunny PANDEM masterpiece, is a rolling tribute to passion, precision, and perseverance. Vince’s love for cars isn’t […]