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AVENTON Bikes Redefine Adventure at Pro-Line By The Fire

The R1 Concepts crew headed out to Apple Valley, California for the Pro-Line By The Fire event, and this time we had a new way to get around. Thanks to our partnership with Aventon Bikes, we put the Aventon Adventure 3 Ebike and Aventon Abound SR Ebike to the test throughout the entire event. From […]

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4Runner Gets the Slotted Rotor Treatment + Fresh Pads

A Refresh for the Trails (and the Streets) The time has finally come: Josh is in front of the camera. And the spotlight isn’t just on him — it’s on his 4Runner, which just got a brake upgrade that’s ready to tackle downhill runs, trail adventures, and daily drives with confidence. With a fresh set […]

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Ambassador Spotlight: Chris (@twoillegalwrx) and His 2017 Subaru WRX with the R1 Concepts BBK

Meet the Ambassador Chris, known on Instagram as @twoillegalwrx, brings personality, passion, and precision to every part of his 2017 Subaru WRX build. Based in Southern California, he keeps things fun in the garage while dialing in a track-ready setup that turns heads at meets and delivers on performance. When he’s not installing titanium hardware […]

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Big Tires NEED Big Brakes: Anthony (@1TonTone) Upgrades to R1 Concepts Off-Road & Tow Pads

The Bigger the Wheel, the Bigger the Need to STOP It When you’re rolling on 42-inch tires, your brake setup needs to do more than just “get the job done.” It needs to own the stop. That’s exactly what Anthony (@1TonTone) realized when he rolled into Clean Rides Accessories to upgrade his truck’s brake system. […]

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R1 Concepts 2025 Christmas Party: A Celebration of Growth, Gratitude, and Giving

This year, R1 Concepts took a step back from the flashy and leaned into the heart of the season. Our team handcrafted a stunning nativity scene using recyclable materials and silhouettes, bringing the story of Christmas to life in a meaningful and creative way. It was simple, beautiful, and deeply symbolic of the values we […]

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Inside the 2025 Los Angeles Auto Show with R1 Concepts

A Legacy Event That Still Delivers The Los Angeles Auto Show is one of the longest-running auto events in the world, and in 2025, it proved once again why it remains a staple for car enthusiasts, families, and industry insiders alike. Held at the Los Angeles Convention Center, the show delivered a full spectrum of […]

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