When R1 Concepts and Nitto Tire head to Easter Jeep Safari in Moab, Utah, you know it is going to be something special. This year, the crew locked in on one mission: hit the most challenging trails, capture the best shots, and show what happens when serious brake upgrades meet serious terrain. Moab is unlike […]
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Conquering Metal Masher at Easter Jeep Safari with GenRight and R1 Concepts
Easter Jeep Safari never disappoints. This year the R1 Concepts crew linked up with GenRight Off Road to take on one of Moab’s most notorious trails: Metal Masher. If you’ve never run it, just picture steep slickrock faces, loose ledges, and the kind of terrain that separates the built rigs from the stock ones real […]
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SHOKACE Pomona Recap: R1 Concepts Takes on the Derby Room
The R1 Crew Back at SHOKACE We were back at it again, this time pulling up to Pomona, California at the Derby Room for SHOKACE. Despite the heavy winds, the energy stayed high and the turnout did not disappoint. The R1 crew showed up ready, surrounded by a strong community of car enthusiasts, vendors, and […]
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Ambassador Spotlight: Nathan (@nborecki) and His Nissan R34 Skyline GT-R V-Spec with R1 Concepts Brakes
Meet the Ambassador Nathan, known on Instagram as @nborecki, is living out a dream that many enthusiasts have shared for decades. His 1999 Nissan R34 Skyline GT-R V-Spec is not just a car, it is a symbol of a generation inspired by racing games, movies, and pure automotive passion. From Need for Speed to Fast […]
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Overland Expo SoCal Recap: Built for Adventure, Backed by R1 Concepts
The R1 Concepts team headed out to Costa Mesa, California for Overland Expo SoCal, and it delivered exactly what the off-road community is all about. From rugged overland builds to passionate enthusiasts, the weekend was packed with innovation, real-world performance, and nonstop action. A Weekend of Real-World Performance Rex from R1 Concepts set the tone […]
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CALI CREAMING Los Angeles 2026: Kicking Off the Show Season with the R1 Crew
The 2026 show season is officially underway, and the R1 Concepts crew started it in style at CALI CREAMING Los Angeles inside the iconic LA Convention Center. Known as one of the most energetic indoor automotive celebrations in Southern California, the event brought together over 300 show cars and more than 20 vendors, creating a […]
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