The R1 Concepts team headed out to Costa Mesa, California for Overland Expo SoCal, and it delivered exactly what the off-road community is all about. From rugged overland builds to passionate enthusiasts, the weekend was packed with innovation, real-world performance, and nonstop action. A Weekend of Real-World Performance Rex from R1 Concepts set the tone […]

The 2026 show season is officially underway, and the R1 Concepts crew started it in style at CALI CREAMING Los Angeles inside the iconic LA Convention Center. Known as one of the most energetic indoor automotive celebrations in Southern California, the event brought together over 300 show cars and more than 20 vendors, creating a […]

Meet the Ambassador When it comes to iconic Japanese sports cars, few vehicles turn heads like the Toyota MK4 Supra. For Perla Mald (@Perla_Mald), owning one was a dream inspired by The Fast and the Furious. About a year ago, that dream became reality when she picked up her own MK4 Supra. Perla’s build blends […]

Meet the Ambassador If you are into serious trail rigs and real world capability, you have probably seen Bailey, better known as @1tontoyrunner, pushing her 1997 Toyota 4Runner to the limit. Bailey’s off road journey started with a 2002 4Runner. It was two wheel drive and far from extreme, but it sparked something. After adding […]

If you’re building a car that turns heads on the street but performs like it belongs on the track, brakes aren’t optional, they’re essential. We recently had Desmond Simmons (@ayyodes) in the shop with his 2022 Turbo Toyota GR86 to talk about his build inspiration, turbocharged thrills, and his experience upgrading to an R1 Concepts […]

When upgrading a vehicle, most people focus on power, wheels, or suspension. Brakes often get overlooked. The reality is simple. It does not matter how much power you have if you cannot control it. That is why Rex from the R1 Crew teamed up with Peace from our sales team to break down the different […]