Many automobile enthusiasts are discovering that while it can be interesting to judge a vehicle on how fast it can go from zero to 60, it can actually be more important to pay attention to how quickly it can safely go from 60 to a complete stop. This is particularly true if you have a […]
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Heavy Duty Brake Pads for Heavy Duty Applications
Want to tow like a pro? Haul like a pro? Off-road like a pro? Watch our 2020 R1 Concepts Truck Video Then certainly you know that you’re not going to be able to use factory brakes. Yes, while factory brakes are more than adequate for normal driving conditions, they’re far from ideal for more demanding […]

We Are In This Together
The safety and health of our community, including our loyal customers and dedicated associates, are always of utmost importance to us. In effort to protect our communities and workplace, we are also taken the following measures in an effort to protect our communities and workplace: R1 Concepts employees have been wearing masks since April 8th, […]

2020 Super Lap Battle: Circuit of the Americas, TX
The 2nd Annual Super Lap Battle at the Circuit of The Americas did not disappoint this year! With the addition of the Gridlife Touring Cup (GLTC), Cars and Coffee, and the growing car show, this event had everything an enthusiast or professional could want in a single exciting package. Let’s take a look at what […]
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- Ambassador Spotlight: Perla Mald (@Perla_Mald) and Her Fast & Furious MK4 Supra with R1 Concepts Brakes
- Ambassador Spotlight: Bailey (@1tontoyrunner) and Her 1997 Toyota 4Runner with R1 Concepts Brakes
- Desmond Simmons (@ayyodes) Talks About His Turbo GR86 & R1 Concepts Big Brake Kit
- How Do I Pick the Right Brake Setup? Understanding the Different R1 Concepts Rotors, Pads, and Big Brake Kits.
- AVENTON Bikes Redefine Adventure at Pro-Line By The Fire
- 4Runner Gets the Slotted Rotor Treatment + Fresh Pads
- Ambassador Spotlight: Chris (@twoillegalwrx) and His 2017 Subaru WRX with the R1 Concepts BBK
- Big Tires NEED Big Brakes: Anthony (@1TonTone) Upgrades to R1 Concepts Off-Road & Tow Pads
- R1 Concepts 2025 Christmas Party: A Celebration of Growth, Gratitude, and Giving
- Inside the 2025 Los Angeles Auto Show with R1 Concepts
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