Brakes are your vehicle’s most important safety system — and your brake pads are the key component. Whether you’re commuting, hitting the freeway, or heading to a weekend car meet, you need stopping power that’s smooth, quiet, and dependable. That’s where R1 CERAMIC Series Brake Pads come in. Built for superior daily driving performance, these […]

When it comes to upgrading your braking system, the right rotors make a huge difference. That’s where R1 eLINE Silver Series Drilled & Slotted Brake Rotors come in — engineered for performance, durability, and a clean, modern look. With a black zinc coating for corrosion resistance and aesthetic appeal, they’re built to stop strong and […]

Meet the Ambassador Say hello to Robert Doyle, founder of 9 Livery Wraps and proud owner of a show-stopping 2013 Scion FRS.Robert is all about creativity, pushing the limits of design, and bringing racing inspiration to the streets. 🎨 Fun Fact: Robert’s Scion FRS wears a full Toyota Racing Development (TRD) theme, designed completely in-house […]

Moab’s Legendary Terrain Moab, Utah is an off-road paradise, where red rock landscapes meet adrenaline-fueled adventure. With hundreds of miles of 4×4 trails weaving through the desert, it’s no surprise that four-wheelers from all over the country flock here to test their rigs. Whether you’re exploring the Sand Flats Recreation Area or hitting the iconic […]

SoCal Vibes, Precision Braking As the sunshine returns to our Southern California backyard, so do the epic car scenes—and we’re turning up the heat with another video featuring two sleek builds: a cherry red R1 Concepts Big Brake Kit installed on a Mazda Miata and a Honda Civic Type R. These installs don’t just complement […]

When it comes to overlanding, brake upgrades and stopping power are just as crucial as traction and torque. R1 Concepts recently teamed up with ambassador Wilderfields to give his lifted 2024 Subaru Outback a serious brake system overhaul—and the results are impressive. Why Upgrade Your Brake System? Whether you’re daily driving or venturing off-road, a […]