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R1 brakes equipped vehicle

How a Brakes Upgrade Performance Enhances Your Driving Experience

Are you looking to gain better control and safety when you hit the brakes? A brakes upgrade performance is a decisive step towards achieving that. In this article, we’ll explore how enhanced brake components directly contribute to stronger stopping power, greater control, and overall better driving performance. Expect a straight-to-the-point breakdown of performance brake pads, […]

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Our Core Values

Our Core Values & What We Live By

Our Core Values & What We Live By At R1 Concepts, we are more than just a brake company, we value our employees & customers. We live by our 8 core values and it defines who we are. IGNITE R1 IntegrityGratitudeNeverending PassionInnovationWe are defined by our actions.We pay it forward.We are passionate about building lifetime […]

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eLINE Series Brake Rotors

Top 5 Reasons to Upgrade

Keeping your brakes in good condition is just smart both financially and for safety reasons. No matter what type of vehicle you drive, the brakes are at the core of your safety. The problem is, these are also the most common areas to be overlooked when it comes to routine maintenance and upkeep. That puts […]

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2020 R1 Concepts equipped Victoria Truck Video

Heavy Duty Brake Pads for Heavy Duty Applications

Want to tow like a pro? Haul like a pro? Off-road like a pro? Watch our 2020 R1 Concepts Truck Video Then certainly you know that you’re not going to be able to use factory brakes. Yes, while factory brakes are more than adequate for normal driving conditions, they’re far from ideal for more demanding […]

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Wrap rotor

Warped Rotors: What’s Actually Happening and How to Prevent It

How To Prevent Warped Rotors? What you call a warped rotor is usually uneven pad material or thickness variation across the rotor face. That uneven surface can create pedal pulsation, steering shake, or inconsistent braking whenever you apply the brakes. You can prevent many problems through correct installation, sensible braking habits, healthy pads, and regular […]

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Do You Really Need To Replace Brake Pads and Rotors At The Same Time?

Replacing brake pads and rotors together gives your braking system fresh, matched friction surfaces during the same service. Even when one component appears usable, we recommend swapping pads and rotors together for consistent braking performance. Your pads and rotors work directly against each other, so replacing both avoids pairing new components with worn surfaces. That […]

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