The Spirit of Toyota Car Culture Was Alive in Long Beach
TOYOTAFEST 2025 brought serious energy to Long Beach this year. From classic Corollas to rugged Land Cruisers, Toyota fans from across the country came together to show off their builds and share their passion.
What makes this show stand out? According to attendees:
“It’s a family within the community.”
“Everyone’s super friendly. Everyone helps each other out.”
This event isn’t just about showing off—it’s about connection, collaboration, and car culture. And R1 Concepts was proud to be in the middle of it.
R1 Concepts Hit the Show Floor
We pulled up ready to represent. Our team loves TOYOTAFEST for the diversity of builds and the chance to connect with Toyota owners who care about performance, reliability, and clean setups.
As Rex from R1 Concepts put it:
“This show is great overall. We love coming out here. So, I hope you enjoy the show. Let’s check out some builds.”
Featured Build: Cruiser of Lands’ Overlanding Rig
One of the standout rigs at the show belonged to John (@Cruiser_of_Lands), rocking an evolving overland-style build that’s part adventure, part off-road beast.
His setup included:
- 35” tires
- R1 Concepts Brake Pads & Rotors for max control
- SCS wheels and Kink suspension
- Carbon exhaust and RCI rock sliders
- Falcon 2.5 adjustable rear shocks
- Custom sway bar links
John says:
“I’m new to this… not sure where I’m taking the build—maybe overlander, maybe long travel later. It’s all a journey.”
We love watching builders discover their style, and we’re here for every step of the evolution—with brake performance that adapts along the way.
Why Upgrading Your Brakes Matters
At a show like TOYOTAFEST, it’s clear: no build is complete without a brake system that matches your driving goals.
Whether you’re cruising city streets or crawling rocky trails, R1 Concepts delivers rotors and pads designed to handle real-world conditions.
Top Picks for Toyota Builds:
- R1 GEO-Carbon Series Drilled & Slotted Brake Rotors – performance meets durability
- R1 PERFORMANCE Off-Road/Tow Series Brake Pads – built for load and heat
- R1 eLINE Silver Series Drilled & Slotted Brake Rotors – perfect for daily drivers who still want style
Explore the full lineup and upgrade your stopping power with confidence.
Until Next Time, TOYOTAFEST
We’re always inspired by the Toyota community, and TOYOTAFEST 2025 didn’t disappoint. From newcomers to seasoned builders, it’s events like this that fuel what we do at R1 Concepts.
Follow us on Instagram @r1concepts for more events, product features, and build spotlights.
