🔥 Gearing Up in Flagstaff with the R1 Crew
This year’s Overland Expo West 2025 in Flagstaff, Arizona, was one for the books—and R1 Concepts showed up big. From raffles and giveaways to hanging out with top-tier partners like Carvin Exhaust, Power Tank, and Overland Vehicle Systems, we brought the energy, the gear, and the brakes that keep overlanders rolling strong.
Whether you caught us live or missed the action, here’s a full recap of the weekend that had the overland world buzzing.
🚙 Connecting with the Overland Community
From the moment we hit Arizona soil, the vibe was electric. With hundreds of rigs, vendors, and enthusiasts gathered in Flagstaff, Overland Expo West delivered nonstop off-road energy.
We teamed up with Carvin Exhaust for our booth this year, and the turnout was massive. Our daily giveaways brought in crowds of 100+ people at a time—giving out everything from mufflers to full pad and rotor sets.
One lucky winner even scored an R1 Concepts brake upgrade for their ride—because when you’re building a rig for adventure, your brakes should be as capable as your suspension.
🛠️ Exploring New Gear with Power Tank & OVS
R1’s own Rex linked up with Tyler from Power Tank, who showcased their upgraded systems—including the new VentosoRed Tire Inflator with versatile functionality for both monster valve airing and blow gun use.
We also toured the Overland Vehicle Systems booth to see what’s new in the world of overland caps, annex rooms, and modular MOLLE-ready upgrades. With windowed Expedition Caps and HD awning systems, it’s clear OVS is pushing utility and comfort forward.
🧰 Why Braking Matters in Overlanding
Overland builds are getting bigger, heavier, and more capable—but let’s not forget what brings it all to a stop.
💥 R1 Concepts GEO-Carbon Series Rotors and R1 PERFORMANCEOff-Road/Tow Series Brake Pads are engineered to:
- Handle added weight from gear, tents, racks, and armor
- Deliver consistent stopping power on long descents
- Resist fade and heat buildup in off-road conditions
- Provide long-term durability for backcountry reliability
Whether you’re crossing states or crawling rock gardens, upgrading your brake system is key to safer, smarter overlanding.
🎁 Massive Giveaways = Massive Fun
Across the event, R1 Concepts gave away:
- Complete rotor and pad kits
- Universal Carvin Exhaust mufflers
- Overlanding gear & accessories
- And a remote-control off-road rig, courtesy of Nitto Tire
The reactions? Pure stoke. It’s moments like these that remind us why we love being part of the overland community.
🔧 Ready to Upgrade Your Overland Rig?
R1 Concepts is more than just rotors and pads—we’re part of your off-road journey. Whether you daily your overland build or take it deep into the trails, we’ve got the braking systems designed to match your adventure.
