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SEMA 2025 was one for the books, and the R1 Concepts crew showed up ready. From high-performance builds to show-stopping style, we brought the heat and the brakes to match. The R1 Booth Brought the Energy If you were lucky enough to make it out to Las Vegas this year, you probably caught our booth […]

Because brakes aren’t the only thing we know how to do When you think R1 Concepts, you probably think brakes, undercar projects, and high-performance stopping power. And you’d be absolutely right. But this week, we decided to show you another side of the shop. Rex from the R1 Crew tackled a new kind of install: […]

Meet the Ambassador We’re always drawn to enthusiasts who put their heart into every bolt, every panel, and every lap. Vince Arcelo—better known as @projecteileen—embodies that energy in full. His 2003 BMW E46, transformed into a wide-bodied Rocket Bunny PANDEM masterpiece, is a rolling tribute to passion, precision, and perseverance. Vince’s love for cars isn’t […]

Meet the Ambassador Daniel Pulido—aka @itsmedanimal—isn’t your average car enthusiast. With a passion for precision, performance, and personalization, he brought his 2009 Honda Fit into the R1 Concepts shop for a serious brake upgrade. Hosted by Rex from the R1 Crew, this visit turned into a full-on transformation as Daniel’s daily/track build received a brand-new […]

R1 Concepts at Super Street After Dark 2025: A Night to Remember When the sun goes down, the builds show up, and Super Street After Dark 2025 did not disappoint. Held in Long Beach, California, the event delivered high-energy vibes, stunning car culture, and serious brake heat thanks to the R1 Concepts crew and our […]

Meet the Build: Eric’s Slammed 2012 Acura TSX Wagon Eric, R1 Concepts’ very own video specialist, recently brought in his 2012 Acura TSX Wagon for a much-needed brake upgrade. While it’s not an ambassador car or a customer ride, this slammed wagon is fully equipped with Advan wheels, Yokohama tires, a Yakima roof box, and […]