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The Bigger the Wheel, the Bigger the Need to STOP It When you’re rolling on 42-inch tires, your brake setup needs to do more than just “get the job done.” It needs to own the stop. That’s exactly what Anthony (@1TonTone) realized when he rolled into Clean Rides Accessories to upgrade his truck’s brake system. […]

This year, R1 Concepts took a step back from the flashy and leaned into the heart of the season. Our team handcrafted a stunning nativity scene using recyclable materials and silhouettes, bringing the story of Christmas to life in a meaningful and creative way. It was simple, beautiful, and deeply symbolic of the values we […]

A Legacy Event That Still Delivers The Los Angeles Auto Show is one of the longest-running auto events in the world, and in 2025, it proved once again why it remains a staple for car enthusiasts, families, and industry insiders alike. Held at the Los Angeles Convention Center, the show delivered a full spectrum of […]

Giving Back in True R1 Fashion Every year, the R1 Concepts Toy Drive gives us a chance to give back, and this year might have been our best one yet. Hundreds of toys were collected and donated just in time for the Christmas season, all thanks to our amazing community, ambassadors, and partners who showed […]

Built for Bold. This Q50S is All About Balance and Power This week in the shop, we had a clean 2020 INFINITI Q50S come through. It already had the looks and the stance, but it was missing one key upgrade. Brakes that match the energy. Our team at R1 Concepts installed a full front and […]

A Laid-Back Celebration of Style and Performance The R1 Concepts Crew headed down to sunny San Diego, California for Autofashion VIP Fest 2025. Hosted at AleSmith Brewery, the event brought together high-end styling, detailed craftsmanship, and an atmosphere that felt relaxed and welcoming. The venue was filled with builds that combined premium styling with thoughtful […]