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Meet the Ambassador When it comes to iconic Japanese sports cars, few vehicles turn heads like the Toyota MK4 Supra. For Perla Mald (@Perla_Mald), owning one was a dream inspired by The Fast and the Furious. About a year ago, that dream became reality when she picked up her own MK4 Supra. Perla’s build blends […]

Meet the Ambassador If you are into serious trail rigs and real world capability, you have probably seen Bailey, better known as @1tontoyrunner, pushing her 1997 Toyota 4Runner to the limit. Bailey’s off road journey started with a 2002 4Runner. It was two wheel drive and far from extreme, but it sparked something. After adding […]

If you’re building a car that turns heads on the street but performs like it belongs on the track, brakes aren’t optional, they’re essential. We recently had Desmond Simmons (@ayyodes) in the shop with his 2022 Turbo Toyota GR86 to talk about his build inspiration, turbocharged thrills, and his experience upgrading to an R1 Concepts […]

When upgrading a vehicle, most people focus on power, wheels, or suspension. Brakes often get overlooked. The reality is simple. It does not matter how much power you have if you cannot control it. That is why Rex from the R1 Crew teamed up with Peace from our sales team to break down the different […]

The R1 Concepts crew headed out to Apple Valley, California for the Pro-Line By The Fire event, and this time we had a new way to get around. Thanks to our partnership with Aventon Bikes, we put the Aventon Adventure 3 Ebike and Aventon Abound SR Ebike to the test throughout the entire event. From […]

A Refresh for the Trails (and the Streets) The time has finally come: Josh is in front of the camera. And the spotlight isn’t just on him — it’s on his 4Runner, which just got a brake upgrade that’s ready to tackle downhill runs, trail adventures, and daily drives with confidence. With a fresh set […]