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SEMA 2025 Recap | EGAS. SEMA. ABSOLUTE. CINEMA.

SEMA 2025 was one for the books, and the R1 Concepts crew showed up ready. From high-performance builds to show-stopping style, we brought the heat and the brakes to match.

The R1 Booth Brought the Energy

If you were lucky enough to make it out to Las Vegas this year, you probably caught our booth front and center, showcasing two standout Z-series Nissans: a 350Z and a 400Z. Both featured themed black and Millennium Jade wraps, paired with striking gold R1 Concepts Big Brake Kits that were impossible to miss.

These builds combined aggressive styling with practical performance. From widebody kits to detailed finish work, every component was intentional, and the custom R1 setups played a major role in the final look and feel.

A big thank you to two of our standout ambassadors for helping represent the brand this year:

  • @widebodywren and his 2024 Nissan Z Sport featured a full R1 BBK setup with six-piston calipers up front and four-piston in the rear. He opted for a gloss black caliper with gold logo accents and a gold top hat to match his champagne gold wheels. The install? Done solo, in his garage, in the middle of the Vegas heat.
  • @ayeemikey brought out his Pandem V2 350Z with a six-piston 356mm front BBK and a four-piston 345mm setup in the rear. Gold anodized hats and calipers completed the visual impact, but the function speaks for itself. As Mikey shared, he once avoided a near accident thanks to the stopping power of his R1 BBKs.

Real Builds. Real Performance.

We also want to thank Will from Concept 3, Jeff Seager (@seedstyle), Jesse Mendes, and Nicole from Phoenix for sharing their stories at the booth.

  • Will uses R1 BBKs on three of his vehicles, choosing us for our unmatched customization options.
  • Jeff, who’s been building his 350Z since 2016, completed his full BBK setup this year after starting with R1 front brakes in 2019. His car features a one-of-a-kind body kit and fully matched gold accents.
  • Jesse Mendes built his 2015 Subaru STI over the course of a decade, finishing it off with R1 BBKs to match his custom colorway.
  • Nicole shared that R1 was the only company that made slotted rotors for her Mustang, making us the go-to for enthusiasts with niche setups.

Why Brake Upgrades Matter

Brake upgrades are one of the most important performance modifications you can make. Whether you drive hard, show your vehicle, or just want added safety and control, the benefits are clear:

  • Custom color calipers, hats, and brackets for a clean, matching aesthetic
  • Improved heat dissipation and reduced brake fade
  • Confidence and control in every situation
  • Full compatibility with R1 Concepts rotors like our GEO-Carbon and eLINE series

Looking for the perfect pad to match? Our full line of R1 brake pads includes performance, ceramic, off-road, and heavy-duty options built for any driving style.

See the Builds in Action

Get a closer look at these incredible builds by following our ambassadors on Instagram and YouTube. More content from the booth is coming soon.

Until Next Time, SEMA

Thank you to everyone who came by the booth, grabbed some merch, or shared your builds with us. Community is everything, and we’re always excited to see how you bring R1 Concepts to life in your own way.

If you missed us this year, don’t worry. We’ll be back.

Until then, keep on #STOPPINGTHEWORLD.