Daniel Pulido—aka @itsmedanimal—isn’t your average car enthusiast. With a passion for precision, performance, and personalization, he brought his 2009 Honda Fit into the R1 Concepts shop for a serious brake upgrade. Hosted by Rex from the R1 Crew, this visit turned into a full-on transformation as Daniel’s daily/track build received a brand-new R1 Concepts Big Brake Kit.
Fun fact? Daniel’s already a repeat customer—he runs R1 rotors and pads on his Chevy Colorado too!
Daniel upgraded from a set of R1 eLINE Silver Series Drilled & Slotted Brake Rotors and R1 CERAMIC Series Brake Pads to a full R1 Concepts Big Brake Kit—a serious leap in both form and function.
Pro Tip: R1’s slotted-only rotors are a clean, minimalist upgrade for drivers who want track performance without the visual flash of drilled rotors. They’re easier to clean and provide a fresh bite every time.
Stock calipers and rotors are fine for daily driving—but when you’re pushing your car to the limit, you need components that can handle the heat. A Big Brake Kit (BBK) increases stopping power, reduces fade, and gives you more consistent performance under aggressive driving conditions.
Whether you’re track-prepping like Daniel or simply want your ride to look as good as it stops, the benefits of upgrading are massive:
Daniel’s enthusiasm, loyalty to the brand, and hands-on passion for quality mods make him a perfect fit for the R1 Concepts Ambassador family. From street to track and even his daily truck, Daniel trusts R1 to deliver braking power that’s reliable, stylish, and performance-driven.
Want to follow his journey? Catch more of Daniel’s content on Instagram at @itsmedanimal and keep an eye out for future track updates!