The Trail, The Heat, and a Whole Lot of Jeepin’ The #STOPPINGTHEWORLDtour continues with a stop at one of the most iconic off-road events in the U.S.—Jeepers Jamboree on the Rubicon Trail. The R1 Concepts crew rolled into Georgetown, California, joined by our event partner Nitto Tires, for a weekend packed with technical terrain, unexpected […]

Goodbye Drums, Hello Performance: Transforming a 3rd Gen Tacoma with R1 Concepts’ Big Brake Kit Dr. Rex from the R1 Crew recently upgraded one of our ambassador builds, Tiffany’s third-generation Toyota Tacoma, with a full rear disc brake conversion using our CUSTOM Big Brake Kit. This upgrade is more than cosmetic. It provides real stopping […]

A Weekend of Adventure and Innovation Pure 4×4 Basecamp 2025 brought together off-road enthusiasts, overland adventurers, and industry leaders for a weekend defined by rugged trails, immersive experiences, and the powerful sense of connection that only the off-road community can deliver. The event drew a mix of experienced and emerging attendees, all united by a […]

Subiefest 2025 Arcadia brought together one of the largest gatherings of Subaru enthusiasts in the country. The event featured hundreds of Subarus with jaw-dropping customizations, from turbocharged engine bays to performance brake upgrades and aggressive exterior styling. Whether you are into precision handling, loud exhaust notes, or show-stopping aesthetics, Subiefest Arcadia had something for every […]

WEKFEST San Jose with Phuong and His Custom Honda S660 If you were at WEKFEST 2025 in San Jose, you likely spotted one of the most unique cars on the floor: a right-hand-drive Honda S660 from Japan. Built by Phuong of @speedelement, this kei-class roadster turned heads with its aggressive stance, detailed modifications, and most […]

Completing the Performance Package on This 2018 Toyota GT86 Rex from the R1 Concepts Crew is back in the shop, and this time it’s all about finishing the job right. Our 2018 Toyota GT86 was already equipped with an R1 Concepts front big brake kit (BBK), one of the most popular upgrades for track-ready GT86 […]