Scion has always been known as the company that likes to make movement. When it comes to marketing, design, and product as a whole, they have a way of building their own market. They lead the way into bringing customization to a commercial level. They typically pull out all the stops when it comes to celebrating success as well, as we look back to the Scion VIP Pre SEMA Party for the Scion Tuner Challenge where the FR-S first hit the market that year. They held it at a hole in the wall location in the middle of Los Angeles and brought out their Formula Drift driver Ken Gushi to hang out with local enthusiasts to celebrate the beautiful builds, with a sleek styled ambience, fitting for a Vegas Nightclub.The Scion Tuner Challenge is an annual competition where three tuners are each given a Scion, $15,000 to use toward modifying the car, and 3 months to complete their builds in time for SEMA. where they’ll be judged on a number of criteria including aesthetics, audio/visual, and overall execution.
It wasn’t a surprise that they reached out to everyone they knew, far and wide, to want to make an impression when it came to debuting their two new vehicles: The iA and iM. They invited all makes and models to take part in the event, making for an epic showdown of the Toyota Family of Makes to the hundreds of other builds out there. Many would say that Scion has helped influence a modification movement, with their first commercial back in 2005 being a Tc driving through the streets transforming into many different variations showcasing what could be your own design. I would say that they have helped revive and bring it back to life. The event was a great celebration bringing in the two new rides, and bringing forth more rumours of a 3rd Generation Tc in the near future.
Stay tuned along the way for our #StoppingTheWorldTour to see where we go next!
Gallery Can you spot R1 Concepts brake rotors